Less advertising, more customer experience

This is not a trend. It is the right thing to do.

When building a brand, talk less and do more. The more you do and create helpful experiences, the more your customers will talk about you and your brand.

And that is the best form of advertising.

Instead of talking about what customers will expect, meet those expectations. That create a delightful engagement that connects emotionally.

“Don’t talk about doing push ups, do them”

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