A Brand Is A Feeling

A brand is a feeling.
How do people feel about your business?

A feeling is meaning, and meaning equals significance. Significance is when people perceive your brand to mean more to them than other brands or competitors in your category.

Is your brand significant to people?

#Strategy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s