Great Brands Don’t Wait For Trends

Great brands don’t wait for trends to get ideas. They get ideas and those ideas trend.

That’s the power of having a clear and strong brand identity. A clear identity means a clear brand role.

A clear brand role means knowing what to say or communicate, without the catalyst of what’s happening around.

If as a brand you trend, because there’s a trend, then it begs the question; who or what are you?

Bogosi Motshegwa – Strategist – Brand Strategy Consultant

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