Great Brands Don’t Wait For Trends

Great brands don’t wait for trends to get ideas. They get ideas and those ideas trend.

That’s the power of having a clear and strong brand identity. A clear identity means a clear brand role.

A clear brand role means knowing what to say or communicate, without the catalyst of what’s happening around.

If as a brand you trend, because there’s a trend, then it begs the question; who or what are you?

Bogosi Motshegwa – Strategist – Brand Strategy Consultant

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s