Great Brands Don’t Wait For Trends
Great brands don’t wait for trends to get ideas. They get ideas and those ideas trend.
That’s the power of having a clear and strong brand identity. A clear identity means a clear brand role.
A clear brand role means knowing what to say or communicate, without the catalyst of what’s happening around.
If as a brand you trend, because there’s a trend, then it begs the question; who or what are you?
