Or at least it should. If a strategy is presented and the audience is left unsure or more confused than they were before the presentation, that’s not a strategy.

That’s just new information that was unnecessary. Information that no-one knows what to do about it.

Great strategies not only provide clarity for business challenges, but it also provides clarity in peoples heads. With clarity weight gets lifted off of people shoulders, eyes become clear and people know what to do next.

With clarity, there will never be any doubt nor ambiguity about what needs to be done.

Whether it’s a business, brand, communication, service or innovation strategy, the more clearer it is, the greater the chances for success.