Building A Brand Is Like Doing Basic Mathematics

Building a brand is like doing basic arithmetic. Basic arithmetic has four operations; addition, multiplication, subtraction and division. Building a brand, whether you are conscious of it or not, employs the same basic principles. Meaning, with every action, to your brand, you are either:
  • Adding
  • Subtracting
  • Multiplying
  • Dividing
So, whatever you are doing, ask yourself, are you adding, subtracting, dividing or multiplying the value of your brand? It matters not whether you are employed, an entrepreneur, volunteering or being a parent. Which ever way you look at it, at some point in your daily life, you are a personal brand, and whatever you decide to do or not do, impacts on your brand. Negatives and Positives The fours basic arithmetic operations can be grouped into two perspectives; negative and positive. Negatives are: divisions and subtractions. Why? Because they take away or leave you with less. Positives are: additions and multiplication. Why? Because they leave you with more, whether incrementally or exponentially. If you arrive late for a meeting, that sets a negative impression, so that subtracts from your personal brand. You deliver sub-par work, or a customer is left dissatisfied, or a product that you are selling has defects and you ignore your customers query, that divides your brand’s reputation, thereby depreciating your equity. All those are negatives. They take away from you and your brand. They leave you with less. If you are always on time, deliver great work that either meet or exceed expectations, your customer services is impeccable, and you solve customer challenges, that’s positive. Everything that is positive adds to you and your brand. So, apart from knowing how to count money and objects, it seems as though the things we learn at school can be applied in different contexts of our lives. What arithmetic operation are you applying with your brand? Are you dividing, multiplying, subtracting or adding to you brand? LinkedIn: Bogosi Motshegwa Twitter: @Thinkerneur

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