Strategy is not meant to be used to react, but to be offensive in approach and thinking.

Bogosi Motshegwa, a strategist and thinker whose experience runs across multiple industries. His love for strategy is insatiable. He comments, writes and publishes articles and thought pieces on the advertising industry. He has some ideas about how things should be done and how the industry should operate in order for it to be of value to unsuspecting clients.

Motshegwa believes that strategy has a bigger role and should therefore be given the credence it deserves.

“Strategy or strategic planning is the process through which businesses are able to survive in current times and future proof themselves to thrive in the future”

Welcome to Bogosi Motshegwa’s thinking. I hope that you are left inspired and eager to employ different thinking to your business, career and even your personal life, because EVERYTHING NEEDS STRATEGY.